Marketing campaigns

Marketing campaigns (broadcasts) let you message your customer base directly — a new menu announcement, a weekend promotion, a “we miss you” nudge — by email, SMS, or push notification. You don’t build mailing lists: the platform maintains nine customer segments automatically, so “all my lapsed regulars” or “my highest spenders” is a dropdown choice, not a spreadsheet export. Consent and anti-spam protections are handled for you.

Where to find it

Dashboard → Settings → Marketing → Broadcast (/configuration/marketing-campaign/list) in your admin dashboard. Requires an admin or co-admin account.

Sending a broadcast

1. Open Dashboard → Settings → Marketing → Broadcast and create a new campaign (the form is at /configuration/marketing-campaign/add/new).
2. Choose the channel — email, SMS, or push — and write the message. Match the message to the medium: push is a one-liner with a tap action, SMS is short and costs per message, email carries imagery and detail.
3. Pick the audience — everyone, or one of the built-in segments below.
4. Send (or schedule). Delivery and engagement results land in the campaign report.

Segment first, write second

The same message performs completely differently per audience. “20% off this weekend” is wasted on customers who’d have ordered anyway — send it to at-risk and lapsed customers, and send your VIPs something that doesn’t cut margin, like early access to a new dish.

The nine built-in segments

Segments are computed automatically from real ordering behavior — no setup, always current:

Segment	Who’s in it
VIP	Your very best customers
High spender	Customers with high total spend
High AOV	Customers with a high average order value
Repeat	Customers who order again and again
At-risk	Good customers whose ordering is tailing off
New	Recently acquired customers
Active	Currently ordering customers
Most active	Your most frequent recent orderers
Lapsed	Customers who’ve stopped ordering

The first five reflect behavior; the last four reflect lifecycle stage. The money campaigns for a restaurant are usually at-risk (catch them before they’re gone) and lapsed (win them back) — both reachable before you’d ever notice them disappearing on your own.

A starter playbook

Send	Segment	Channel	Message
Weekend special	Active	Push	”This weekend only” with the dish front and center
Win-back offer	Lapsed	SMS or email	A reason to come back — pair with a coupon code
Pre-churn nudge	At-risk	Push	Light touch: a new dish, not a discount — they haven’t left yet
Second-order push	New	Push	Land within days of the first order, while you’re still memorable
VIP early access	VIP	Email	New menu preview before everyone else — costs nothing, signals status

One observation worth internalizing: discounting active customers buys orders you were getting anyway. Reserve margin-cutting offers for at-risk and lapsed, and give your best segments recognition instead.

Consent and message fatigue

Two protections apply automatically to every broadcast:

• Per-channel consent — customers control which channels can market to them; a customer opted out of SMS marketing simply isn’t sent the SMS. You never need to filter for this yourself.
• Cooldown between campaigns — a per-customer cooldown prevents the same person from being hit by broadcast after broadcast in quick succession, protecting you from unsubscribes and spam complaints even if several campaigns overlap.

For personal, offer-carrying messages, consider a voucher campaign instead — broadcasts inform, vouchers convert individuals.

Measuring results

• Campaign report — Dashboard → Reports at /reports/marketing-campaigns: delivery and engagement per campaign.
• Segmentation dashboard — /reports/segmentation-dashboard: how your customer base is distributed across the nine segments, and how that’s shifting.

The segmentation dashboard is worth a monthly review even when you’re not sending: a growing lapsed slice is an early warning that retention needs work, regardless of what marketing you run.

Troubleshooting

Symptom	Try this
Some customers didn’t receive the campaign	Expected — opted-out customers and those inside the cooldown window are skipped automatically
SMS campaign reached fewer people than email	SMS requires a phone number and SMS consent; check the campaign report for the delivered count per channel
Engagement is poor	Revisit the segment-message fit; a generic blast to everyone almost always underperforms two targeted sends
Want to message one specific customer	Broadcasts target segments — for individual offers use a voucher campaign
Unsure when to send	Schedule for your pre-rush window (late morning for lunch, late afternoon for dinner) and compare results in the campaign report
Need an automated, recurring send	Broadcasts are one-off — for behavior-triggered automation use a voucher autopilot campaign

Related: Voucher campaigns · Coupons · Customer communications · Reports & analytics