Voucher campaigns

Voucher campaigns deliver personal offers to specific customers — a win-back voucher to regulars who’ve gone quiet, a thank-you to your highest spenders — by SMS, email, or push. Unlike a public coupon code, each voucher is issued to one customer, who accepts it in your app and redeems it on an order. That makes vouchers feel like a gesture rather than an ad, and makes their results precisely measurable.

Where to find it

Dashboard → Settings → Marketing → Promotion (/configuration/voucher-campaign/promotion/list) for one-off campaigns, and Dashboard → Settings → Marketing → Autopilot (/configuration/voucher-campaign/autopilot/list) for automated ones — in your admin dashboard. Requires an admin or co-admin account.

Two kinds of campaign

Mode	Where	How it runs
Promotion	Marketing → Promotion	A one-off push: you define the offer and the audience, it sends, it’s done. Good for events — a holiday weekend, a new menu launch.
Autopilot	Marketing → Autopilot	Always-on: the campaign watches customer behavior and fires automatically when a customer matches its trigger — e.g. a win-back voucher when a regular hasn’t ordered in a while, or a celebratory offer on a personal date. Set it up once; it works every day after.

How a voucher reaches the customer

1. The campaign selects the customer (your targeting for promotions; the trigger for autopilot).
2. The voucher is delivered by SMS, email, or push. Delivery respects each customer’s per-channel consent — a customer who opted out of SMS but allows push gets the push, and a customer who opted out everywhere is skipped.
3. The customer accepts the voucher in your app and redeems it on an order.

Because acceptance is explicit, your reports distinguish “delivered”, “accepted”, and “redeemed” — you can see exactly where each campaign loses people.

Campaign ideas that earn their keep

Campaign	Mode	The play
Win-back	Autopilot	A voucher fires automatically when a regular goes quiet — recovered regulars are the cheapest revenue you’ll ever buy
VIP thank-you	Promotion	A no-strings voucher to your highest spenders; goodwill that shows up in retention, not just redemptions
New-dish trial	Promotion	A voucher tied to a launch week gets your regulars tasting the new menu while it’s news
Slow-night filler	Promotion	A short-validity voucher sent the same week — urgency is the point
Celebration offer	Autopilot	A personal-date trigger that arrives feeling like a gesture, not a blast

Start with one autopilot win-back and let it run; layer promotions on top for occasions.

Vouchers vs coupons

Use a coupon when the offer is public and anyone may use it. Use a voucher campaign when the offer is for someone — targeted, personal, and trackable per recipient. The same discount converts noticeably better as a personal voucher.

Monitoring running campaigns

Voucher campaigns run continuously (especially autopilot), so they ship with their own monitoring pages under the voucher campaign section:

Page	Route	Use it to
Campaign health	/configuration/voucher-campaign/health	See at a glance whether campaigns are running and delivering normally
Pending triggers	/configuration/voucher-campaign/pending-triggers	Inspect autopilot triggers that have matched but not yet completed
Diagnostics	/configuration/voucher-campaign/diagnostics	Dig into a specific campaign or customer when something looks off

Glance at the health page after launching anything new, and weekly once campaigns are steady-state.

Reports

Campaign results live under Dashboard → Reports in the voucher campaign reports:

Report	Route
Overview	/reports/voucher-campaigns/overview
Customer engagement	/reports/voucher-campaigns/customer-engagement
Campaign performance	/reports/voucher-campaigns/campaign-perf
Delivery performance	/reports/voucher-campaigns/api-perf
System health	/reports/voucher-campaigns/system-health

Campaign performance is the one to act on: it shows what each campaign generated against what it gave away, so you can kill underperformers and scale winners.

Troubleshooting

Symptom	Try this
A customer didn’t receive a voucher	Check their channel consent — opted-out channels are skipped by design; then check diagnostics for that customer
Autopilot campaign seems inactive	Confirm it’s enabled in the Autopilot list, then check pending triggers and the health page
Deliveries going out slowly or failing	Check the health page and the delivery performance report (api-perf)
Vouchers delivered but not redeemed	The offer or its window may be too weak — compare accepted-vs-redeemed in customer engagement
Same customer getting too many offers	Review overlapping campaigns in both Promotion and Autopilot lists — narrow the targeting so audiences don’t stack
Want the same offer for everyone	That’s a public coupon announced via a marketing campaign, not a voucher campaign

Related: Marketing campaigns · Coupons · Customer communications · Reports & analytics