Referrals

The referral program turns your happiest customers into your acquisition channel: every customer gets a personal code to share, the new customer (the referee) gets a welcome benefit, and the referrer is rewarded once their friend’s first qualifying order completes. Word of mouth already happens — referrals just make sure it lands in your app, with both sides rewarded automatically and no manual tracking on your end.

Where to find it

Dashboard → Settings → Features → Referral (/features/referral) in your admin dashboard. Requires an admin or co-admin account.

Setting up the program

1. Open Dashboard → Settings → Features → Referral.
2. Enable the program and configure both sides of the incentive — what the referrer earns and what the referee receives.
3. Save. Every customer immediately gets a shareable code in your app.

No codes to create or distribute

Codes are generated automatically for every customer — there’s nothing to issue from the dashboard. Your job is the incentive design and the promotion; the plumbing is built in.

Make both sides worth mentioning

A referral only happens if it’s worth a text message. The referee’s welcome benefit is what gets the link tapped; the referrer’s reward is what gets it sent. Skimping on either side halves the program.

How a referral plays out

1. An existing customer opens Customer app → Accounts → Referral and shares their personal code — by message, social, or just reading it out.
2. The new customer signs up with the code.
3. The new customer places their first qualifying order. The order has to actually complete — cancelled orders don’t qualify, so a placed-then-cancelled order triggers nothing.
4. Both rewards are granted automatically: the referee’s welcome benefit and the referrer’s reward.

There’s nothing for your staff to verify or approve — eligibility, the first-order check, and the payout all happen automatically. Built-in safeguards prevent the same referral benefit from being claimed twice.

A concrete example

Maria orders from you every Friday. She shares her code with a coworker; the coworker signs up with it and orders lunch the following week. The moment that order completes, the coworker’s welcome benefit and Maria’s reward are both granted — your team did nothing, and the reports recorded everything.

Where customers see it

Everything customer-facing lives in Customer app → Accounts → Referral: their personal code, sharing options, and the status of their referrals. Promote the program beyond that screen — a marketing campaign announcing “give a friend their first order discount” to your regulars is the cheapest acquisition push you can run.

Making the program perform

Referral programs rarely fail on mechanics — they fail on discovery and momentum:

1. Announce it more than once. One campaign at launch, then periodic reminders to your most active customers. The people most likely to refer are the ones ordering this week.
2. Time the ask. The best moment to mention referrals is right after a great experience — your post-order communications and promotion slots are the natural place.
3. Reward your champions. Watch the top referrers report; a personal thank-you (a wallet credit or a targeted voucher) to the top handful keeps your best advocates sharing.
4. Mind the referee’s first impression. The welcome benefit funds someone’s first order with you — make sure the rest of the experience (menu photos, delivery time) is ready to convert that trial into a habit.

Referrals compound

Every referred customer becomes a potential referrer. A modest program left running for a year typically beats a big one-off discount blast — check the summary report quarterly rather than judging it in week one.

Reports

Referral performance is reported under Dashboard → Reports in the referral reports:

Report	Route	What it shows
Codes list	/reports/referral-reports/codes-list	Every referral code and its usage
Orders list	/reports/referral-reports/orders-list	Orders that came in through referrals
Top referrers	/reports/referral-reports/top-referrers	Your best advocates, ranked
Summary	/reports/referral-reports/summary	Program-level performance at a glance

The top referrers report deserves a monthly look: your top five advocates are candidates for a personal thank-you — a voucher campaign or a wallet credit — which keeps them sharing.

Troubleshooting

Symptom	Try this
Customer can’t find their code	It’s in Customer app → Accounts → Referral
Referrer says their reward never arrived	Check the referee’s first order in the orders list report — it must have completed; cancelled orders don’t qualify
New customer’s code “didn’t work”	The code must be applied at sign-up; check it was entered correctly against the codes list report
Reward seems delayed	Rewards are granted when the first qualifying order completes — not when it’s placed
Suspected gaming (self-referrals)	Duplicate benefit claims are blocked automatically; review the orders list report for patterns and contact support if something looks systematic
Program isn’t getting traction	Check the incentive on both sides, then promote it with a marketing campaign — most customers never scroll to the referral screen on their own

Related: Marketing campaigns · Coupons · Store wallet · What customers experience