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Reports & analytics

The reports section of your admin dashboard (e.g. https://yourbrand-dashboard.web.app — your exact URL is provided during onboarding) turns order data into decisions: sales summaries and order lists, item-wise and outlet-wise performance, customer leaderboards, earnings and settlements, edited and cancelled order tracking, plus dedicated reports for every loyalty and marketing feature. This page is the map — what exists and where it lives.

Every report runs over a date range you choose, most offer additional filters, and list reports support CSV export (with personal data masked in the export) for your accountant or spreadsheet work.

ReportRouteOne-liner
Order list/reports/order-listEvery order with status, totals, and payment — the workhorse report
Order summation/reports/order-summationTotals over a period: orders, revenue, taxes, charges
Business-wise/reports/business-wiseSales split by business
Currency-wise/reports/currency-wiseSales split by currency
Zone-wise/reports/zone-wiseSales split by zone
Feature-wise/reports/feature-wiseHow much revenue each feature drives
Payment-wise/reports/payment-wiseSales split by payment method
Charge-wise/reports/charge-wiseTotals per charge (service, packaging…)
Tax-wise/reports/tax-wiseTotals per tax — built for filings
Feedback/reports/feedback-reportsCustomer order feedback
Dish ratings/reports/dish-ratingsPer-dish ratings — see Dish ratings
ReportRouteOne-liner
Customer list/reports/customer-listAll customers with order history stats
Top customers/reports/top-customersYour best customers by spend and frequency
Segmentation dashboard/reports/segmentation-dashboardCustomers grouped by behavior — feeds marketing campaigns
Legacy customers/reports/legacy-customerCustomers imported from a previous system
ReportRouteOne-liner
Outlet-wise/reports/outlet-wiseSales per outlet — see Multiple outlets
Item-wise/reports/item-wiseBest and worst sellers, item by item
ReportRouteOne-liner
Driver earnings/reports/driver-earnings (and /reports/driver-earnings-list)What each driver earned — summary and per-order list
Outlet earnings/reports/outlet-earnings (and /reports/outlet-earnings-list)What each outlet earned — summary and per-order list
Settlement transactions/reports/settlement-transactions/outlet · /reports/settlement-transactions/driverMoney settled to outlets and drivers
Settlement balances/reports/settlement-balance/outlet · /reports/settlement-balance/driverWhat’s currently owed

See Earnings & settlements for how the numbers are calculated.

FeatureRoutesOne-liner
Wallet/reports/wallet-list · /reports/wallet-aggregateWallet transactions, itemized and totaled
Reward points/reports/reward-points-list · /reports/reward-points-aggregatePoints earned, listed and aggregated
Reward redemptions/reports/reward-redeem-list · /reports/reward-redeem-aggregatePoints spent, listed and aggregated
Reward liability/reports/reward-liabilityOutstanding points — what you’d owe if everyone redeemed today
Memberships/reports/membership-redeem-list · -aggregate · -analytics · -customers · -billing-historyMembership usage, performance, members, and billing
FeatureRoutesOne-liner
Coupons/reports/coupon-reports/coupon-transaction-list · /reports/coupon-reports/coupon-transaction-aggregateEvery coupon use, and totals per coupon
Referrals/reports/referral-reports/codes-list · orders-list · top-referrers · summaryCodes, referred orders, best referrers, and the rollup
Voucher campaigns/reports/voucher-campaigns/overview · customer-engagement · campaign-perf · api-perf · system-healthCampaign outcomes, from overview to delivery health
Marketing campaigns/reports/marketing-campaignsSend and conversion results per campaign
ReportRouteOne-liner
Edited orders/reports/edit-order-listEvery edited order — see Editing orders & refunds
Edit outstanding by outlet/reports/edit-order-outstanding-by-outletUncollected/unrefunded edit balances per outlet
Edit transaction ledger/reports/edit-order-transaction-ledgerEvery collection and refund from edits
Edit aging outstanding/reports/edit-order-aging-outstandingHow long edit balances have been open
Edit telemetry/reports/edit-order-telemetryEdit activity health view
Cancellation summary / list/reports/cancellation-summary · /reports/cancellation-listCancellations, rolled up and itemized — see Cancelling orders
Cancellation fees collected/reports/cancellation-fees-collectedFees charged on cancellations
Aging refunds/reports/cancellation-aging-refundsCancellation refunds still pending, by age
Customer cancellation frequency/reports/cancellation-customer-frequencyWho cancels often
Pending refunds/reports/pending-refundsAll refunds awaiting processing
ReportRouteOne-liner
Delivery network summary/reports/delivery-network-summaryPerformance of third-party delivery networks
Auto dispatch/reports/driver-auto-dispatchHow auto dispatch assignments performed
Multi-outlet/reports/multi-outlet/summary · list · partner-storesOrders that span more than one outlet

Related: Editing orders & refunds · Earnings & settlements · Dashboard navigation map