Memberships

Memberships let you sell a paid subscription to your best customers — think “VIP Club: free delivery and 10% off, $9.99/month” — billed automatically to their card on a recurring cycle. Members get a standing reason to order from you every week; you get predictable recurring revenue and your most loyal diners self-identifying. It’s the same playbook the big delivery platforms run, on your own app with no commission in the middle.

Setting up memberships

Open Dashboard → Settings → Features → Membership Settings and enable memberships. This is where the plans themselves live — what you sell, at what price, on what billing cycle.
Open Membership Benefits (/features/membership/membership-benefits/list) and define what members actually get on their orders — discounts, free items, and similar perks. Each benefit is what makes the subscription worth paying for.
Save. Plans become visible to customers in your app, and benefits apply automatically to members’ orders.

How billing works

The customer subscribes in your app and pays by card; the plan renews automatically each cycle.
Failed payments are retried automatically (an expired or declined card doesn’t cancel the membership immediately). The customer gets the chance to fix their payment method; only after the retry process is exhausted is the membership cancelled.
Customers manage their own subscription — plan, benefits, and billing history — in Customer app → Accounts → Membership, so “how do I cancel?” support requests handle themselves.

What members experience

Once subscribed, benefits apply to qualifying orders automatically — no codes to remember. A member sees their perks reflected at checkout, which is exactly the moment that reinforces the subscription’s value. Combine memberships with reward points for a two-tier loyalty story: points for everyone, membership for the committed.

Designing a plan that sells

One headline perk. “Free delivery” sells a membership on its own; a list of five small perks sells nothing. Lead with the perk your regulars already pay for most often, then add the extras as sweeteners.
Break-even at 2–3 orders a month. If a member who orders three times a month comes out ahead, the math is easy to explain in one sentence — and your regulars order more than that.
A trial removes the leap. A free-trial period lets a hesitant regular experience checkout-with-perks before paying. Trial members who order during the trial overwhelmingly convert.

Launching to the right customers

Don’t wait for members to find the plan in the app:

Identify the natural audience — frequent orderers who’d save money immediately.
Send a marketing campaign to your most active customer segments announcing the plan and its one-sentence math (“order weekly? this pays for itself twice over”).
Watch the first month’s Billing history and Membership customers reports to see uptake, then iterate the pitch — not necessarily the price.

Reports

Membership performance is reported under Dashboard → Reports, in the feature transaction reports (/reports/feature-transactions/*):

Report	What it shows
Membership redeem list	Each time a member benefit was applied to an order
Membership redeem aggregate	Benefit usage totals — what the program costs you in perks
Membership analytics	Program-level view of how memberships are performing
Membership customers	Who your members are
Billing history	Subscription charges, renewals, and failed payments

Read the redeem aggregate against your subscription revenue: a healthy program collects more in fees than it gives away in perks — but a member who slightly “wins” on perks and orders twice as often is still your most profitable customer.

Troubleshooting

Symptom	Try this
Plans not visible in the customer app	Confirm memberships are enabled in Membership Settings
Customer was charged but sees no benefits	Check the relevant benefit is active in Membership Benefits and the order meets its conditions
Member’s card was declined	Nothing to do immediately — payment is retried automatically; the customer can update their card in Accounts → Membership
Membership cancelled unexpectedly	Check Billing history — repeated failed renewals end in cancellation once retries are exhausted
Customer asks how to cancel	Point them to Customer app → Accounts → Membership — cancellation is self-service
Need a list of all current members	The Membership customers report under Dashboard → Reports