Branding

Everything a customer sees is yours. This page covers where each piece of that lives.

Where to find it

Dashboard → Storefront → Design (/configuration/design/design-settings) — Admin, Co-Admin

Your business name, logo and receipt details are under Dashboard → Settings → Configuration → Brand (/settings/settings/brand-settings).

Brand settings — the identity

Your business name, your logo, and the core details that travel everywhere:

• Logo and icon, plus separate versions for dark backgrounds so nothing disappears against a dark header.
• A printer logo, used on thermal receipts — a different image from your app logo, because a thermal printer is monochrome and low resolution. See Receipt & kitchen printing.
• Default images for anything without its own picture.
• Receipt details — tax identifier and company registration, printed on receipts from the partner app, the POS register and the kiosk.
• Email branding — the sender name, logo, footer links, and the unsubscribe and preferences URLs used on every marketing message.

A square logo works for app icons and a horizontal one for headers. Supply both.

Design settings — colour and type

Colours are set per app: your customer app, the partner app, and the kiosk each take a primary and secondary. Leave the kiosk blank and it follows the customer app.

Typography is a font family and a scale. The families available are Poppins (the default), Inter, Roboto, Open Sans, Rubik, Montserrat, Nunito, DM Sans and Plus Jakarta Sans; the scale is small, default or large, which moves every text size in the app together.

The scale is worth knowing about. If your customers skew older, moving to large does more for usability than any amount of colour work.

Appearance options shape the customer app without touching code: corner style (sharp, soft or rounded), card style (classic, compact or image-forward), button shape (pill, rounded or block), and header style (minimal or brand). Image-forward cards suit a menu with good photography; compact suits a long one.

Check contrast, not just taste

A secondary colour that looks right on your monitor can be unreadable on a phone in daylight. Pick colours with real contrast against white and against your darkest surface, and look at the result on an actual phone before you ship it.

Banners

Banners are the promotional space inside your own app, and they are organised in two levels.

A banner group decides where and how banners appear: a carousel or a slider, placed at the top or bottom, in a position you choose, and scoped by conditions — which app screen it belongs to.

A banner inside a group carries its own artwork for mobile and web, an optional link (nothing, an external URL, or somewhere inside the app), a date range, operating hours, and — usefully — an attached coupon code so tapping the banner applies the offer rather than making the customer type it.

That last one is the difference between a banner people look at and a banner people use.

Walkthrough

The first-launch screens a new customer sees: a title, a description, and an image or animation per slide, per language.

Keep it to three slides and make each one about a benefit rather than a feature. Nobody has ever finished a seven-slide walkthrough.

App Screen

Every empty and error state in the customer app and the partner app has copy and artwork you control — no results found, no serviceable area, cart is empty, network error, app update required, maintenance, and a long list besides.

These are worth twenty minutes precisely because they appear at the worst moment. “No outlets deliver here yet — tell us where you are and we’ll let you know when we arrive” retains a customer that “No data found” loses.

Where your brand shows up

Your customer app and web ordering, the partner app, printed receipts and kitchen tickets, the kiosk, the in-store tablet, and every email, SMS and push you send.

A seasonal refresh

1. Swap the banner artwork and set a date range, so it retires itself.
2. Attach the campaign’s coupon code to the banner.
3. Adjust colours if the campaign warrants it — sparingly; recognisability is worth more than novelty.
4. Refresh the walkthrough only if the offer is genuinely new to newcomers.
5. Open the customer app and look at it, then announce it with a Broadcast.

What is set up for you

App icons, splash screens, store listings and the initial brand configuration are handled during onboarding from the assets you supply. Everything on this page is yours to change afterwards without a new app release — colours, typography, banners, walkthrough and screen copy all take effect immediately.

Related: Languages & currency · What customers experience · Receipt & kitchen printing · Broadcast